It starts with understanding—market, audience, culture. It’s always a smart blend of qual and quant, data and observation.
Then we determine what drives the connection, change, behavior, outcome you seek. We deliver a creative + strategic positioning and messaging / go-to-market / engagement platform to deliver results. And we can take it through to activation.
DUE DILIGENCE / IMMERSION
We understand your
objectives and strengths,
landscape / internal culture, and use
qualitative and quantitative data points to drive insight.
platforms for you to assess and move forward with.
> Core / essence
> Positioning statement
> Key messages
> Tone of Voice
> Visual identity
We create a playbook to
We can work with our
creative network or your team to explore and create internal and external
activation assets and activities (events, workshops, videos, microsite, brand books, etc.)