Global purpose-driven rebrand
Led the agency-side team that revealed the purpose-driven brand transformation for EY globally.
Led the agency-side team that created employer brands for Coca-Cola & Coca-Cola Enterprises in Europe and Greater China. Slideshare here.
Go to market positioning
Worked with Deloitte’s America CEO and team to re-position the firm’s audit practice as innovation-driven.
Organizational & culture transformation
Led the cultural integration and transformation when Publicis brought together more than a dozen global agencies to form MSL around the theme “Together works better.”