Global purpose-driven rebrand

Led the agency-side team that revealed the purpose-driven brand transformation for EY globally.

Employer branding

Led the agency-side team that created employer brands for Coca-Cola & Coca-Cola Enterprises in Europe and Greater China. Slideshare here.

Go to market positioning

Worked with Deloitte’s America CEO and team to re-position the firm’s audit practice as innovation-driven.

Organizational & culture transformation

Led the cultural integration and transformation when Publicis brought together more than a dozen global agencies to form MSL around the theme “Together works better.”

Let’s build something together.

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